Month: September 2007

Eye Tracking, Statistical Analysis and Site Success By Joel Tanner (c) 2007

How a subject views a book page, a store display, an advertisement or other visual stimuli is measured using sophisticated tools that track eye scan, also called eye movement. These tools measure which design elements capture visitors’ attention and which don’t. Eye tracking is used in virtually every kind of marketing – TV ads, billboards, …

Leadership: 9 Things You Simply Must Do by John C Maxwell

Oprah Winfrey and Anderson Cooper are two of the most popular media personalities in America. Yet, their backgrounds hardly could be more dissimilar. Oprah was born to unmarried teenage parents in rural Mississippi. Anderson`s mother was fashionable railroad heiress, Gloria Vanderbilt, and his father was a successful writer/editor in Manhattan. Oprah grew up in poverty, …