There’s word around the Webmaster World forum that publishers have been experiencing a sharp decline in AdSense earnings over the past month. There’s been little consensus, lots of possible explanations, but nothing you might call conclusive. A small poll at Search Engine Roundtable (43 participants as of this writing) shows just over half reporting a …
Embarking on an Internet marketing campaign doesn’t have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now! 1) Write articles: believe it or not this is an incredible tool for driving traffic. Well-written, relevant …
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Pay Per Click (PPC) search engine marketing refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on sites within a search engine’s network of associates. How do Pay Per Click Ads Work? …
To reach the top of major search engines, like Google, you’ll need to focus on both on-page optimization and off-page optimization. These strategies ensure that your web pages are properly coded and that many third party websites are linking in. Make sure to develop your web pages with proper search engine optimization techniques. Once you’ve …
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Do you know what’s happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site …
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As the internet’s voice shifts from being dictated by journalists and companies to consumers (citizen media) we will see a number of changes in the way in which companies market their brands on the internet. Here’s the top 10 internet marketing tips for 2008: 1. Optimize your websites content 2. Create a content development strategy …