Every week I get asked to look at business websites and tell the owners why they’re not getting the results they want. Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web. Some have incorporated do-it-yourself audio …
Search Engine Optimization is Not Always the Answer Search engine optimization has a purpose. Keyword targeting lets search engines link their users to your website when they look for your keywords. They will not do this satisfactorily without optimizing your site with proper web design techniques. Unfortunately, however, it is more complicated than that. Have …
Any form of branding essentially means being recognized. A positive website brand image means that your potential customers will recognize your brand and begin to associate that brand with a particular product or range of products. In achieving this, those same customers will begin to turn to your brand when they need the product you …
Over the past couple years it has been impossible to avoid the buzz about images and their increasing role in search; such as universal search which is becoming commonplace among the major search engines. But universal search is only the most prevalent news and only the baby-steps of a new format of search that is …
Specifically, Linkbait is used to attract visitors to your website whether through interest, anger or knowledge seeking. Linkbait is content that is specially written to either educate, entertain or inflame your readership and prospective readers. These articles create buzz, and the buzz spreads virally from site to site in the form of links and comments …
Undertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use, even offline advertising, you should have a clear understanding of the visitors that it will …
When website owners and marketers talk about online marketing, they often refer to SEO and PPC. Email marketing can sometimes be overlooked despite being one of the most powerful methods to reach potential customers and to keep existing customers coming back for more. Perhaps a factor in this is that direct email campaigns are commonly …
An organization`s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Jack WelchMany people may believe that obtaining top rankings in Google is nearly impossible. The competition for page 1 is fierce and it seems daily there is yet one more marketing must have that you must learn and …
Here’s some wonderful tips to how to get your blog or website to be ranked by Google in 30 days or lesser.. Blogs have been around long enough to become standard elements of the web landscape. They’re easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the …
Do you know what your target audience wants and how they are looking online? As an Internet Marketing Consultant I am often surprised that many website owners don’t know who their market is, and how to target them with web copy and SEO. Keywords are the words that web surfers enter in search engines to …