No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms… SEO is really simple to do if you understand some basic …
How does a web page get ranked #1 on Google? There is no doubt that the methods of the 1990s no longer work – and most definitely, not since Google went public in 2004.Back then, the content of your website’s pages was the major factor. Today, however, having links on the Internet that point back …
Adding a blog to your website is a big decision, but it is something that every company should consider. A regularly updated blog can give people a reason to visit your website more often, and there are also SEO (search engine optimization) benefits to keeping a company blog. Perhaps you’ve thought about starting a blog …
Are you fed up with feeling baffled by search engine optimization (SEO) because of jargon and poor practitioners? Do you feel you have been charged too much for less than you were promised? This two part article sets out to explain the process and put you back in control. If you have focused objectives and …
Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide …
PPC is one of the easiest and most accessible forms of web marketing. It’s an excellent way to promote your business, gather some quick market research, or get quick presence on the search engine rankings pages while you wait for a new site to appear naturally in search results. Paid search advertising is also an …
Search engine optimization (SEO) and search engine marketing (SEM) are two of the most powerful and profitable things you can do for your online business. As Google celebrates its twelfth birthday there are more Internet shoppers than ever, with more choices than ever. So let’s take a few minutes to see how you can beat …
Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website. 1. Meta Tags. Meta tags are simple lines of code at …