Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes? Here are the terrible 10 that are typical to most pay per click campaigns. Too Many Keywords Per Ad Group It’s important to target your ad to be as relevant as possible. Don’t …
An interesting article about 10 Search Engine Marketing Myths floating around the Internet about what’s required to get your site visible in search engines being debunked. Myth 1 – You need to buy a domain with keywords in it I’m sure you’ve seen them, domains like: www.paris-hilton-pink-diamond-dog-collars.com. For some weird reason, webmasters seem to think …
There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Keywords, Ad Copy, Destination URL’s, Organization, and Analysis. 1. Keywords Having a successful PPC campaign starts off with …
Pay Per Click (PPC) advertising is quickly becoming the fastest and most effective way to reach the top search engine rankings for given key words and phrases. The concept is simple – we pay or bid competitively, for the placement within each search phrase. While many of the search engines still have free inclusion, this …