Now that we’re at the end of the year, it’s a great time to plan your publicity for 2008.With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times are crucial. Lead times can …
An interesting article about 10 Search Engine Marketing Myths floating around the Internet about what’s required to get your site visible in search engines being debunked. Myth 1 – You need to buy a domain with keywords in it I’m sure you’ve seen them, domains like: www.paris-hilton-pink-diamond-dog-collars.com. For some weird reason, webmasters seem to think …
How Well Do You Really Know Your Website? If you`re like most webmasters, you have probably spent years building your site. You have spent years adding content, building links and cultivating traffÃc – but how well do you really know your website? How well do you know the intricate details of your website`s traffÃc? Where …
There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Keywords, Ad Copy, Destination URL’s, Organization, and Analysis. 1. Keywords Having a successful PPC campaign starts off with …
Content is king and your content site is your kingdom. When the adage “content is king” was first coined, the web was, in many respects, a simpler place for Webmasters. Creating a website with ten to twenty pages of keyword rich content would generate excellent search engine results and a mass of traffÃc as a …
I see a lot of webmasters complain in forums and chat rooms that they don’t have enough content on their web sites, but they don’t have the means or the knowledge to find more. There are actually many ways to obtain more web site content. You could hire someone to write it for you. You …
Just about everyone has a website today. Certainly, if you’re in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your …
When followed, the guide will prove to be quite a valuable web design resource. From the inexperienced to the experienced, this guide has something for everyone. The Process of Great Web Design Just to make sure we are all on the same page, lets begin with the basic definition for €œweb design. According to Wikipedia, …
Search Marketing Industry Shake-up Imminent By Jim Hedger (c) 2007 As sure as the sun shines behind the clouds on a rainy day, a major shake-up in the search marketing industry is coming soon. The signals are being sent and received through-out the various sectors of search and online marketing. Change in any marketplace, when …
One of the most important aspects of running a website is monitoring the site and its progress. By monitoring your website you will be able to see how it is performing and how it can be improved. This article covers 10 free tools that can help you to optimize your site for maximum results. 1 …