Why do more netizens and internet newbies utilize Google to search for products, services, images, information, news, or anything else under the proverbial internet superhighway sun? Well, Google’s search technology has been proven smarter (in the minds of the average web surfer) than the rest in regards to returning relevant, valuable, and fast results for …
Estimating the Real Click Fraud Rate The controversy surrounding click fraud comes up every year, but it reached a fever pitch during December’s Search Engine Strategies conference in Chicago when participants voiced concerns over experiencing fraudulent click rates ranging from 20 to 40 percent, threatening the entire paid search industry.