Looking back over the 15 or so years that SEO has been researched, discussed and practiced, it’s difficult to find any significant period of time when it wasn’t changing. Before Google came onto the search scene around the turn of the millennium, the search engines at the time were ranking websites based primarily on the …
Internet marketing is still a complete mystery to a large majority of Internet users. For many users, internet marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse. In reality, Internet marketing …
One of the most problematic and confusing issues most webmasters have with Google concerns linking. How your links are ranked? How you should link out? How you should construct your internal links? How you should get more inbound links? How many links should you have on a page? And the last of questions goes on… …
Free press is one of the best ways to spread the word about your website, your product, and your brand. However, most people don’t know where to start. Fortunately, it’s really not as hard as you might think. There are thousands of articles being published every single day on blogs, newspapers, and magazines. Bloggers, writers, …
Web 2.0 and Web marketing is a match made in heaven. There are many ways to create traffic to your website using the power of Web 2.0. Below I am going to examine what I consider to be the top five. Jack Humphrey, a well-known Web 2.0 expert, defines it this way in his Authority …
Most of us know that a site that’s well configured for search engine access is a major part of getting high traffic levels. However, you might not have thought about optimizing your video as well as the rest of your site. Since multimedia content is becoming a much more popular way of distributing information, correct …
Recently SEOMoz did a survey among the top SEO experts. The results were surprising to say the least. None of the SEO experts could come to a 100 percent agreement on any one subject! So, if they can’t come to an agreement on SEO and link building, how is the rest of the world supposed …
If you own or run a website and are not following these 6 tactics for properly linking your website together then you’re losing Google traffic as you read this. First some definitions. Internal linking is the links on your website that point to other pages within your same website. External linking is when you link …
1. Marketing 101: Develop a powerful and compelling core message. €œSay something, say it well, say it often. Why should customers buy from you? Why should they even take a second glance? You need to build a powerful message that gets key points across without clutter €¦ because clutter is what leads to abandonment. Although …
Search engine friendly websites is one of those often heard phrases, both from web site development companies and from their clients. Everyone knows that this is important to have, and yet it is one of the things that is actually often overlooked. Search engine optimisation companies actually spend a lot of their time analysing a …