Having worked with web sites for the past eleven years, I’ve seen a LOT of errors, poor judgment and embarrassing gaffs on the web. Sometimes they are the fault of the client, the web designer, the IT Manager, or the SEO, but human error is always to blame. The saddest thing is that the problems …
OK, so the title isn`t strictly true there is one important factor in ecommerce design and two things you have to do achieve it. The goal is to make people purchase your product. The two things you have to do to make them buy is to help and persuade. When you design a site you …
One of the most important aspects of a search engine optimization project is also one of the most overlooked preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful. Before You Start Before you start any search engine optimization campaign, whether it’s for …
Google, MSN and Yahoo are all in the advertising business. Make no mistake. They generate BILLIONS in annual profÃts from the sale of advertising on their search engines. The pay-per-click marketplace is huge and growing almost daily. Each month companies large and small use pay-per-click advertising to generate traffÃc to their site. All those little …
SEO, or Search Engine Optimization, is the optimization of a web page in order that it ranks higher in the SERPs (Search Engine Result Pages) for specific keywords or keyword phrases. The pages that rank higher typically gain the greater amount of search engine traffic compared to pages ranked lower for the same keyword.
An interesting article about 10 Search Engine Marketing Myths floating around the Internet about what’s required to get your site visible in search engines being debunked. Myth 1 – You need to buy a domain with keywords in it I’m sure you’ve seen them, domains like: www.paris-hilton-pink-diamond-dog-collars.com. For some weird reason, webmasters seem to think …
There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Keywords, Ad Copy, Destination URL’s, Organization, and Analysis. 1. Keywords Having a successful PPC campaign starts off with …
You probably have seen this three-letter acronym called RSS in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website. An RSS is a means of publicizing updates about websites. It may or may not …
Here’s 10 easy ways to increase your web traffic.. 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 2. Start an e-zine for your web site. When people read each …
Publishing your website can be one of the most exciting times for a business owner. After all of your hard work and persistence, the whole world now has access to your products or services. You have either paid hundreds of dollars to have someone write your site content for you, or you have put your …