Pay Per Click (PPC) search engine marketing refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on sites within a search engine’s network of associates. How do Pay Per Click Ads Work? …
To reach the top of major search engines, like Google, you’ll need to focus on both on-page optimization and off-page optimization. These strategies ensure that your web pages are properly coded and that many third party websites are linking in. Make sure to develop your web pages with proper search engine optimization techniques. Once you’ve …
Do you know what’s happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site …
As the internet’s voice shifts from being dictated by journalists and companies to consumers (citizen media) we will see a number of changes in the way in which companies market their brands on the internet. Here’s the top 10 internet marketing tips for 2008: 1. Optimize your websites content 2. Create a content development strategy …
Sure Do It Yourself SEO can seem very daunting at first sight, but once you put together a plan of SEO action steps for yourself it can be much easier than you think. One thing I tell most of my clients is that SEO is not rocket science. There are clear rules and reasons why …
Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis …
Believe me or not, a business can survive and thrive on the Internet without good search engine placement. That does not mean that a Webmaster should not strive to get good rankings in the search engines, but it does mean that a Webmaster should not throw his or her entire advertising budget towards search engine …
There are two basic areas for SEO. They are the black hat methods and the white hat methods otherwise known as organic search engine optimization. This article will delve into the better long term benefits of organic SEO. When it comes to difficulty, organic search engine optimization is really not that difficult. There are a …
You’ve decided on a domain name for your new business, and the domain is already registered and for sale. How much should you be willing to pay? This is becoming a common question, as so many quality domain names have already been taken. While there is no scientific method to determine a precise value for …
By now, we all know there’s a lot that goes into achieving high organic search engine rankings. In case you’re unfamiliar with the concept of “SEO,” it refers to the art of modifying a web site’s properties in order for that site to appear in the top search engine results on Google, Yahoo, Ask and …