When you own a business, your website is one of your most important tools that can be used to reach new customers and generate higher sales. Whether you have an established website that is not currently working for you, or you are a complete newbie to the online marketing world, improving your website so that …
We all know that search engines are very important for the success of a website. Almost 85% of new internet users find good websites by using a reliable search engine like Google. Search engines like Google fight to index thousands of pages of content found on the internet in the right order depending on several …
Pay per click (PPC) advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that PPC can be quite an exhausting and overwhelming task when it is really broken down. For the most part you can enter your keywords and create …
Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you boost the size of your email list and help you grow your business. The key to success with this strategy is …
Whether you’re looking to do Paid Search Advertising yourself or to hire someone to do that for you – you should know what makes a Pay Per Click campaign successful – or you will end up suffering. Paid search advertising may look deceptively easy to do. Countless times small business owners decide (and correctly so) …
Let’s face it, anyone can build a website. There are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are …
Search for a list of SEO factors and you’ll find that most feature at least 50. That’s 50+ elements of your website that influence your ability to rank in search engines. Sounds complicated, doesn’t it? Some SEO Consultants will tell you that ranking in search engines is about applying a precise formula to these 50+ …
As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will …
In today’s Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences. When you look at how blogs, forums and social networking sites have exploded in the last few years, you can see how powerful …
When a request is made to your server for a page on your site (for instance, when a user accesses your page in a browser or when Googlebot crawls the page), your server returns an HTTP status code in response to the request. Check out some of these cool HTTP Error 404 which is caused …